A total of three construction led consortiums was in the shortlist. The winning team is led by Hyundai Engineering & Construction with 10 Design as design architect and masterplanner and NOW as local architect.

The mixed use masterplan consists of residential, cultural, retail, and office programs. 10 Design created a large garden loop which unifies the entire masterplan with a park network. The gardens flow across the site as light waves or neural signals inspired by the first lighthouse in Seoul and the far thinking digital companies that will occupy the innovative office zone.

10 Design’s task was also to mitigate and reduce the impact of a large elevated freeway that divides the site into two halves. A series of organic cultural facilities weave in and out of a new park located under the freeway. Utilizing contour shading concepts, the underside of the freeway is painted in a bold artistic pattern that further blurs the edges of the freeway and thus unifies the masterplan.