Chris Jones discussed strategies to attract FDI in real estate at Cityscape Egypt
At the recent Cityscape Egypt Conference, Chris Jones – Partner at 10 Design engaged in a panel discussion with prominent developers and investors in the GCC. One of the key subjects explored was about how place-making and identity are important drivers in shaping a country’s image and in turn attracting foreign investments in the city’s real estate.
Chris (on the right) illustrated this through giving a case study by 10 Design – The Jefaira Seafront Masterplan. This world class residential and tourism development stretches 3km along the Egypt’s Mediterranean Coast, creating a vibrant urban environment and celebrating the Egyptian culture together with the Mediterranean context.