10 Design is the Masterplanner for the Jefaira development, overlooking the enchanting shores of the Mediterranean on the Egyptian North Coast. The site of 550ha stretches 3km along the seafront with natural beaches and cliffs forming a unique topography.

INERTIA Properties' vision for the project is to create a world class residential and tourism community that is environmentally, socially, and economically sustainable. The ultimate goal is to design a vibrant urban environment with a network of public areas, celebrating the Egyptian culture together with the Mediterranean context.

In order to create a truly sustainable development, a wide range of public amenity areas are provided with strong interconnections; these amenities are clearly defined and organised around outdoor spaces which are activated by programmes and functions.