10 Design Creates Immersive Retail Experience for Xi’an CCBD

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A Cultural and Commercial Landmark of the Future.


We’re excited to share the recent launch of CR Land’s Xi’an CCBD Project, an iconic urban complex situated at the heart of Xi’an, China!

This ambitious mixed-commercial development is the trailblazer for the area's urban regeneration, boasting a sprawling 560,000 square-metre space. Setting a benchmark for experiential retail, the destination features premium retail, office, hotel, and serviced apartments.


It's been a privilege for 10 Design (part of Egis Group) to collaborate with CR Land and the consultant teams, including Heatherwick Studio, Goettsch Partners, Lacime Architects and JZFZ, on this landmark project, which is set to become the city's new epicenter of culture, business, and innovation.


As the retail design architect, we aimed to infuse the rich history of Xi'an into the development while crafting a vibrant, unmatched interactive retail experience. Thoughtfully designed spaces are strategically embedded within the circulation path, encouraging visitors to explore and engage with the innovative architecture, and in-between spaces.
The project is currently under construction and expected to complete in phases from late 2024. Stay tuned for more details to come.





10 Design Team

Design Principal | Chin Yong Ng
Project Principals | Ren Wen
Project Leader | Sannie Yip
Architecture Team | Raymond Chan, Hoey Yip, Jaden Xiang, Kumiko Xu, Sandy Tang, Nicole Wang


Consultant Team

10 Design – Design Architect 
Heatherwick Studio – Design Architect, Interior Designer, Landscape Designer
Goettsch Partners – Tower Design Architect
Lacime Architects – Tower Design Architect
JZFZ – Local Design Institute
Speirs Major – Lighting Design 
Arup – Façade Engineer
RBS – Structure Engineer
WSP – E&M Engineer 
TYLin Group – Traffic Consultant